I’ve been helping businesses grow and prosper for a lot of years. Throughout the years I’ve had the opportunity to work with all kinds of companies, including companies that have been around for a long time and with new startup companies.
While marketing principles haven’t changed for over 100 years — consumers still buy benefits and it’s still emotionally based — what has changed is the “medium” used for putting marketing strategies in place.
The Fact Is, They’re Right!
That’s right. With the explosion of the smart phone things really changed. This is where things really got interesting! Consumers now have the internet in the palm of their hands.
Check out how consumers are using their smart phone …
Have you noticed how many phone calls and emails you get today for SEO, first page Google, websites, sms text message marketing and other online services?
Just 4 years ago you hardly got any. Today businesses are being bombarded with these calls.
Marketing has always been complicated, and has only become more complex over the last few years thanks to evermore empowered buyers, new technologies and a difficult economy that make navigating potential buyers and influencers in target companies harder by the day.
From 2009 to 2011 it’s gotten harder for businesses and marketers to generate leads. What is the biggest challenges businesses and marketers are faced with?
For 27 years I’ve been working with offline businesses helping them to grow and prosper. Over the past 14 years I’ve spent a lot of time studying online tools and services to support my offline businesses.
One thing I have to say about online businesses is they far surpass offline businesses in their understanding and ability to build a list of names to continue marketing too.
