You Should Be Continuously Building Your List – Cha Ching!

Your “List” Can Create Sales At Will, And For The Years To Come!

For 27 years I’ve been working with offline businesses helping them to grow and prosper. Over the past 14 years I’ve spent a lot of time studying online tools and services to support my offline businesses.

One thing I have to say about online businesses is they far surpass offline businesses in their understanding and ability to build a list of names to continue marketing too.

Offline businesses just don’t get how valuable it is to build a list of names to continue marketing to. This is what we’ll be talking about today… the value of your list and the importance of continuously building your list!

Picture this. You just took on a new product, or you are having a holiday special, or you’re having a seasonal promotion, or you have products that aren’t selling so you want to clear your inventory of them to purchase other products, or it’s tax time and you need some quick cash to pay the tax man.

A quick, easy and no cost way of sharing the event with consumers is to send an email to consumers on your list. And believe me, they’ll appreciate your sending them the email!

Receiving an email from a local business is highly accepted by local consumers.

You have to remember, the local business is in a completely different game park compared to online businesses that are notorious for sending non-essential emails by the thousands to people.

We teach offline businesses: 

  • How to be strategic in their email marketing,
  • How to create anticipation, and
  • How to make sure the people on their list welcome the emails they’re getting from you.

Following our instructions you will never upset the people on your list, but instead will have them excited about getting emails from you.

Speaking of your list …

  • Your list should include clients and consumers who’ve filled out an optin form on your website.
  • You should also be collecting names and email addresses at your business from walk-ins.
  • You want to collect names and email addresses every place you can.

That’s because, putting it bluntly, the more names you have in your list the more money you’ll make each time you send an email to your list.

Blunt enough?

We’ll have a drop box on the counter or next to the register that will give people a discount that will be emailed to them for filling out the form. Incentives help increase build your list, and believe me, you absolutely want to build your list!

In summary, we teach businesses …

  • The importance of creating a “list”. As a business you should be capturing the contact information including email addresses for EVERY inquiry, prospect and customer that comes to your business and website! We’ll show you and put in place the technology to build your lists! You’ll also see how easy it really is to build your list.
  • How to work your lists. Each group of names on the list — inquiries, prospects & customers — is a different approach. We’ll show you how to create the greatest results from each list.
  • How to effectively, easily and automatically create those beautiful back-end sales from your existing customers!
  • For those businesses that need to generate new clients, we’ll show you the best lead generation strategies for today’s local business … greater results with a lower lead acquisition costs which means you make more profits!

The core of this strategy can be automated requiring very little time from your staff.

Then, once you’ve created a new client, we’ll show you how to turn these new customers into repeat customers who continue to buy other products and services from you.

Until the next article entry, may your successes be many and your heart be filled with love!

Bradley Chesnut
Lead Consultant