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Establishing The Keywords To YOUR Online Presence Is The Key to Creating A Successful Online Presence. Use The Wrong Keywords And Everything You'll Do Will Be For Nothing!I can't emphasize enough how important it is to build your online presence around the correct keywords for your business.
Before you can do the On-Page Optimization of your web pages or start doing the back links to your site to move you up the ranking to the first page, you must know what keywords you need to be optimized for. The keywords to your website is based upon how people search for you. Generally there's one or two primary key searches people will use. Along with that, there are other ways people will search for you. Let me show you. Using a dentist as an example, "dentist spokane" would be the primary search. If you optimized your website, however, for "Spokane dentists" you will have gotten it wrong. While there are searches for "spokane dentists", "dentist spokane" is the main search. The order of the words is important. However, knowing people will search both ways, we will want to optimize your website for both. Along with this "dentist" and "dentists" where the second one has an "s" at the end are two different keyword searches. In this example, there are twice as many searches for the non-plural version (spokane dentist). Add the "s" and you loose over 50% of the searches. Overwhelmed yet? Then there's what's called "long tail" keywords. This would include searches like ...
You get the idea. We also want to optimize your site for these keyword searches as well. We're going to make it very easy for prospective customers to find you!! However, what you don't want to do is try and optimize the home page for all of the keyword searches that fit your business. You optimize the home page with the main keyword and then optimize sub-pages for the other keywords. To help us with this very important task of establishing your keywords, we have very advanced software that handles a lot of this time consuming task. For most businesses it generally takes about 4 1/2 hours to establish your keywords. Even with the advanced software program that we couldn't live without it's still a lot of work. Purchasing Our Services to Establish What YOUR Businesses Keywords Are After talking to you so we're clear on what products and services you are promoting and want to promote, we'll analyze what your keywords would be.
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