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“If I Can’t Find You, I Can’t Do Business With You! Instead, I’ll Do Business With A Competitor Of Yours, One That Made Doing Business With Them Easy By Making It Easy For Me To Find Them!” Do you realize how many leads & sales you lose EVERY SINGLE MONTH because of this? For a lot of businesses, way too many!!!!
Here's the deal. If people can't find you, they can't do business with you. It's as simple as that. It's like not being in the phonebook or yellow pages at all. Could you imagine that? That would really affect your business! Now with everything going online you have to make sure you can be found by those searching for you specifically or by those searching for a business like yours. For both of these it requires special behind the scenes technical procedures with your website. In other words, having a great website designed is just the beginning of creating your online presence. You've also got to make sure people find you. Search engines "index" web pages. They do this by sending out "spiders" that crawl the websites and pages within the website. How each of the pages in your website is indexed is based upon...
Is this complex and technical? Absolutely yes! There's a lot to know. For example, flash menu's are a no-no because the spiders can't read flash! As far as being complex and technical goes, I know people who have had online businesses for many years who don't understand how to do optimize their website pages and they've even purchased numerous courses on the subject. Along with that, many businesses thought their website designer was going to take care of all of this to later find out there was very little on-page optimization put in place. Doing on-page optimization is a skill that takes some time to understand because you've also got to understand how the search engines work. For this reason many website designers contract with us to handle the optimization of their clients websites because they recognize how technical this task is and that doing website optimization requires someone who stays on top of the changes with the search engines. Understanding How People Search For You It's been mentioned before in this website but now would be a good time to mention it again. There are two types of searches people do... 1) Business Specific Search: If they are looking for your business specifically they'll search by your specific business name, partial name, owners name or other contact fields, or 2) Category Search: If they are searching for a business like yours, just like they use to turn to the yellow pages which is category driven, they'll do a category search online, i.e., "Dentist Spokane". You want to make sure people can find your website both ways. Take the second way, a category search, just like how we use to turn to the yellow pages to find a business which is sorted and organized by categories, this is also how people search for business online. They pull open Google (80% of searches), type in the category and city (i.e., Dentist Spokane) and are presented with businesses that have been properly optimized for that category search. If you're looking for new clients, having your website optimized for category searches is the key. It all starts with knowing your keywords and then building those keywords into the on-page optimization of your website. Then, to create a first page ranking which is like having an ad for your category in the yellow pages there's a whole new, very intense strategy that's required. Even though it's a lot of work, the end conclusion is when people search online for your business, it's YOU they find. But it all starts with knowing your keywords and correctly doing the on-page optimization of the pages in your website with the home page being the most important page. And you need to understand that there are right ways and wrong ways to do these task! Thankfully, we take care of all of this for our clients! All you have to do is sit back and watch the leads poor in and your bank account grow! The KEY to your business website being found by your consumers when they do online searches is based upon how the search engines index your website which is based upon each page being properly optimized for the search engines!Making sure each of your website pages are properly optimized is the foundation to your online presence!Do this wrong and you not only won't be found, but the other strategies you may have put in place to create your online presence may have to be completely re-done! It's that important!
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