A Message From Our Highly Skilled Lead Consultant…
Marketing, Which Includes Advertising, Has One Primary Purpose… To Generate Sales. Therefore, Everything You Do Should Be Trackable And Measurable To Make Sure Your Marketing Dollars Are Paying You Back!
Most of the advertising in magazines, newspapers, on the radio and even on TV are not direct response marketing. They’re what’s called “institutional advertising”.
The problem is, with this type of advertisement there’s no way of accurately tracking the response since there’s no specific offer.
There is a simple strategy, thanks to today’s tools & technology, to turn any advertisement into a result-oriented, direct response advertisement, along with allowing every advertisement to be trackable. By being trackable you can make sure your advertisement is compelling your buying public and the ROI for it.
There is nothing worse than continuing to spend money on an advertisement that’s not producing results!
It’s A Changing Market Place
Whether you want to accept it or not, the market place has, and continues to, dramatically change right along with consumer buying patterns. Strategies we used 10 years ago to skyrocket a businesses sales not only doesn’t have the same effectiveness today, they don’t come close to the strategies available today.
Having said that, do you know what the biggest challenge business owners have today?
It’s being, “Wedded to tradition”!
TV, radio, newspapers, direct mail and the yellow pages all make sense to you. Mobile marketing, social media marketing, search engines, e-commerce and all of the other internet based strategies are, as many business owners have told me, just simply hard to understand and grasp, and there’s too many choices making it very confusing.
Yes, it’s a new playing field and it’s the businesses that learn to play by the new rules that are going to have the greatest growth and success in today’s market place. Take a look at this disturbing fact …
Here we see that 80% of consumers do research online — yes, they really do — before purchasing but only 37% of business have claimed an online local business listing.
It’s because of businesses failing to work around their buying public’s buying patterns that we are watching these businesses revenue and sales continue to drop.
On the other hand, businesses who are taking advantage of today’s mediums and marketing strategies are prospering and growing. It’s just like yester-year the role the yellow pages played in the success of a business, except what’s available today is far less money and the results are greater!
We’re talking, more leads and sales at a lower acquisition cost … not a bad deal, if you ask me!
Personally, as marketing person, I loved the game 15 years ago. It’s was easier. There were, shall we say, ‘less moving parts’ to deal with.
However, our commitment is and always has been on helping small and medium sized businesses to prosper and grow regardless to the economy and competition. That means we also had to learn to play by the new rules, which we’ve been doing since 2000.
And just for clarification purposes, the rules are created by consumers . If your consumers 5 years ago wanted what you have in red and today they want it in blue, you had better be stocking blue widgets and dumping the red ones!
It’s the same with how they search for you and their research patterns. If 5 years ago they would look for you in the yellow pages and today they’re looking for you online, you had better create a proper online presence so they can find you and are compelled to want to do business with you.
A key factor when it comes to growing a business is addressing what your buying public expects from your business, how your buying public makes buying decisions and influencers that will influence a consumer to contact you and buy from you.
There are more factors, but if you tap into those three things you’re going to grow, sales will flow through your doors and you’ll have your clients referring you to others.”
We’ve Got 27 Years Of Studying, Applying And Mastering Marketing… We Create Results!
For 27 years we’ve been studying offline marketing and have helped hundreds of local businesses generate millions of dollars of revenue.
One of the ways we’ve done that is by our exclusive 3-Point Marketing Approach. Where so many businesses only focus on new sales, we know that there are 4 Key Building Blocks to build your business of which 3 of them deal with marketing to existing customers.
By only focusing on new sales (or just 1 of the building blocks) your business will only grow linear. By focusing on all 4 your business will explode because it’s growing exponentially!
In addition to 27 years of offline marketing experience, for the past 12 years we’ve also been analyzing, tracking and including online internet based strategies in our portfolio of marketing strategies. They are NOT to replace what you’re doing (unless the results and ROI constitute replacing something), but instead to support and compliment your marketing efforts.
Plus, everything we do will be specific to your business and the demographics of your buying public. We only recommend the strategies that make sense for your business.
Because of our years of experience and the results we create, we’re the company businesses come to when they aren’t getting the results from their marketing they know they should be receiving!
We create results! That’s because we intimately know offline marketing and we know how to blend in the internet based marketing tools to create a more effective well rounded marketing approach for your business.
