Mr. Chesnut has been helping businesses with their marketing and growth strategies for the past 25 years. With his old-school marketing experiences combined with today’s hottest marketing strategies , he is able to easily relate with today’s business and help them make the transition to the many different and very effective marketing strategies available today .

That, however, does not mean that offline marketing as you know it is dead. Being blunt, as you’ve read at this website, it does mean your online presence is playing a huge role in the effectiveness of what you’re doing in all of your marketing.

In 1986 Mr. Chesnut started his first offline business and began his journey in marketing. From classes in school on marketing, he knew that the success of any business is based upon the effectiveness of their marketing. That is, the ability to generate leads of consumers interested in your product and then moving those leads on to becoming paying customers.

Mr. Chesnut’s first marketing mentor was world renowned marketing expert Jay Abraham. From the skills learned from Jay along with studying other marketing experts courses, his business grew by 200% to 500% per year until he sold it in 1989.

With a knack for building a business and putting in place effective marketing strategies along with having a passion for helping businesses grow, by the end of 1989 both Strategic Marketing Systems (SMS) and Insurance Automation & Marketing Consultants was started. A lot of Mr. Chesnut’s clients were from the very competitive insurance industry. Talk about a marketing challenge!

In 1993 he enjoyed one of his biggest early successes of helping a software company go from $20,000 of business per month to 30 days later  generating $200,000 of business to 5 more month later generating over $1,000,000 of business.

In 1994 he created a course on marketing for insurance agencies. Many agencies called the courses their marketing bible…

    

This was how it all began. Mr. Chesnut continued studying under some of the greatest marketing experts and copywriters available.

In 1998 the internet was opened up to commercial businesses. By 2000 Mr. Chesnut was working with websites and online marketing strategies. During the years of the infancy of the internet consumers were intrigued with it. It was an exciting time back then, like it is today, taking advantage of the many opportunities the internet presented to businesses.

The first two marketing strategies Mr. Chesnut put in place on businesses websites was …

1) Online audio and video testimonials … Wow, what a powerful strategy! And video testimonials are still very effective today.

2) Email capture form for email marketing combined with “process” marketing. And again, it’s still extremely effective today.

From testing, what we have consistently found is the best combination is combining online AND offline strategies together! Combining the two together creates the greatest results for businesses.

What we’re after, when working with businesses, is finding the best combinations for the specific business. It’s a process of analyzing the business, the demographics of customers and a number of other things. With 25 years of experience, Mr. Chesnut is able to very effectively size up a businesses marketing needs. Many call him the go-to-guy for marketing.

Take a business out of Colorado Mr. Chesnut worked with a few years ago. They spent $367,000 to a high end marketing company, but all they ended up with was a beautiful website. Now, it really is a beautiful website, but after spending $367,000 dollars they weren’t getting the one thing they were after and were promised … more leads and more sales .

Let me tell you why. The marketing company didn’t put the right pieces in place for their specific market place and who they sold to.

Within 30 minutes of talking to the business owner Mr. Chesnut pretty quickly saw the problem. Mr. Chesnut spent another 60 more minutes with them educating the owner on what they needed to do. Within 30 days, finally, the business was generating all kinds of leads and new sales.

This is the story over and over again … businesses frustrated after spending sizable sums of money with marketers and not getting the results they expected. However, after talking to Mr. Chesnut they learn pretty quickly why and get the right pieces put in place for their business and their market place.

It all boils down to more profits to the business!

When we work with your business on a one-to-one basis, we want to know as much about your business, your products, your competition and your market place as we can. The more we know, the better we can strategize effective plans to increase your leads and sales.

In addition, we put things in place in a methodical way. Many times there’s an order in which things need to be put in place to gain the greatest result from the efforts and to make sure your business is ready for the increase in leads and sales.

Plus, depending on what we’re doing for you, often what will happen is the new revenue generated from one strategy more than covers the next piece to be put in place. This keeps your initial out of pocket costs low and then provides the  money necessary to continue putting in place the pieces that will take your business to new levels and position your business for the many changes taking place right now in the market place!

We are certain that you will find working with us to be pleasurable and a breath of fresh air. After all, with 25 years of experience behind us, we can more easily relate with your concerns, needs and past experiences, and help you make the transition to the new, much more effective ways of growing a business.

It’s a changing world. Are you ready for those changes, or is your business dying a slow death with decreased sales and revenue?