Our 3-Point Marketing Approach To “Exponentially” Grow Your Business…
For 27 years we’ve been studying offline marketing and have helped hundreds of local businesses generate millions of dollars of revenue.
We’ve accomplished this with a 3-Point strategy:
1. Lead Generation Marketing – Display ads, Yellow Page ads, direct response marketing, referral programs, online strategies and much more.
Generating leads is the most important marketing skill for your business. Fail here and your business will fail.
When asked, “What’s the #1 lead generation marketing strategy for my business?”, the answer is… “It’s a business specific task based upon the demographics of the businesses clients. The only way we can accurately answer this question is by having an Executive Briefing with you to learn about your business, market place and the demographics of your clients.”
Once you have customers we then complement the lead generation marketing strategies we put in place for you with customer optimization strategies (see #3).
2. Turning Leads Into Customers – There are numerous ways to accomplish this from working with your sales team to the #1 marketing strategy for turning leads and prospects into customers called “Process Marketing”.
Process marketing is a strategy the elite marketers put in place with their clients. This may be why you haven’t heard of it until now… because you’re not working with an elite marketing agency.
Working with leads is one area most businesses are weak in. For example, do you “nurture” your leads?
The fact is, not every lead you get is ready to buy when they request information. By simply “nurturing” your leads at the end of the year you’ll find that 2/3 of your new sales will come from this group of leads! Yet, studies show 65% of marketers don’t help businesses with this important marketing strategy.
Not “nurturing” your leads can cost you up to 80% of your annual sales!
3. Turn One-Time Customers Into LIFETIME Customers – When you turn a customer into a lifetime customer, the income you make on the back-end will far exceed the income you’ll make from the initial sale.
Plus, it’s 80% easier and less costly to generate new revenue from existing clients than trying to generate a new client. For these reasons, learning how to turn one-time customers into lifetime customers should be a key part of your marketing plan.
Now obviously, this is just an overview. For example, #3 is actually 3 key strategies because there are 3 key marketing approaches to increasing the sales from existing customers.
In fact, taking this a step further, we help businesses put in place strategies to build their business based upon the 4 Key Building Blocks to growing a business. We place strategies (which we call “profit centers”) under each building block which is how the businesses we work with explode with new sales and grow exponentially.
