“Your business, your clients & the relationship you have with your clients, your image, your reputation and making sure you’re meeting the demands of your consumers are likely, and should be, very important to you.

Whether you want to accept it or not, the market place is dramatically changing right along with consumer buying patterns. Strategies we used 10 years ago to skyrocket a businesses sales not only doesn’t have the same effectiveness today, they don’t come close to the strategies available today.

Do you know what the biggest challenge business owners have today?

It’s being, “Wedded to tradition”!

TV, radio, newspapers, direct mail and the yellow pages all make sense to you. Mobile marketing, social media marketing, search engines, e-commerce and all of the other internet based strategies are, as many business owners have told me, just simply hard to understand and grasp, and there’s too many choices making it very confusing.

Yes, it’s a new playing field and it’s the businesses that learn to play by the new rules that are going to have the greatest growth and success in today’s market place. Take a look at this disturbing fact …

Here we see that 80% of consumers do research online — yes, they really do — before purchasing but only 37% of business have claimed an online local business listing. It’s because of businesses failing to work around their buying publics buying patterns that we are watching these businesses revenue and sales continue to drop.

On the other hand, businesses who are taking advantage of today’s mediums and marketing strategies are prospering and growing. It’s just like yester-year the role the yellow pages played in the sucess of a business, except what’s available today is far less money and the results are greater!

Let me say it a different way. With the right marketing team working with you, your business can have far greater results than what you’d get from a full page 1st spot yellow page ad and you’ll save money in the process. More leads and sales at a lower acquisition cost … not a bad deal, if you ask me!

Personally, as marketing person, I loved the game 10 years ago. It’s was easier. There were, shall we say, ‘less moving parts’ to deal with.

However, our commitment is and always has been on helping small and medium sized businesses to prosper and grow regardless to the economy and competition. That means we also had to learn to play by the new rules, which we’ve been doing since 2000.

And just for clarification purposes, the rules are created by consumers. If your consumers 5 years ago wanted what you have in red and today they want it in blue, you had better be stocking blue widgets and dumping the red ones!

It’s the same with how they search for you and their research patterns. If 5 years ago they would look for you in the yellow pages and today they’re looking for you online, you had better create a proper online presence so they can find you and are compelled to want to do business with you.

A key factor when it comes to growing a business is addressing what your buying public expects from your business, how your buying public makes buying decisions and influencers that will influence a consumer to contact you and buy from you.

There are more factors, but if you tap into those three things you’re going to grow, sales will flow through your doors and you’ll have your clients referring you to others.

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